Sales Savvy: Proven Tips to Elevate Your B2B Sales Game

sales reps

Understanding the B2B landscape Typical B2B sales types In the world of B2B sales understanding the various types of sales approaches is crucial for tailoring strategies to different market segments. One common type is “Solution Selling,” where the focus is on solving a specific problem faced by your client. This approach requires a deep understanding […]

Mastering cold emailing in B2B sales: Strategies and tools for effective outreach

1. Cold Email essentials 1.1 What is cold emailing outreach? Cold email outreach is a strategic method of initiating business relationships without prior contact. This approach involves sending personalised, targeted email messages to potential clients or partners who have not previously interacted with your business. The key aim is to introduce your high-value service, showcasing […]

Convo Control: LinkedIn conversion tracking with Lead Lists for Maximum Efficiency


How to track conversions with a LinkedIn lead lists Track your conversation through your funnel at the different points of the lead lists. For the different steps of the funnel, there are different metrics to check (as also seen in the LInkedIn Sales Navigator List below): 1. Connection request LinkedIn conversion tracking begins with efficiently […]

Profit Pinnacle: Maximising revenue with upselling, cross-selling, and add-ons

Upselling, cross-selling, add-ons

1. Upselling 1.1 What is upselling? Upselling is a sales strategy where businesses encourage customers to purchase higher-end products or upgrades, in an attempt to make a more profitable sale. It involves suggesting premium versions, additional features, or complementary items, thereby increasing the overall transaction value. Upselling focuses on enhancing the same product or service. […]

Close a Sale: Unravelling the Structure of a Power-Packed Closer Call

Closer Call

What is a Closer Call process and why is it important? The Closer Call process is one of the common sales closing techniques and a crucial strategy, particularly in the realm of Business-to-Business (B2B) transactions, where complex deals and long-term partnerships often require careful handling in the final stages. In the B2B context, the process […]

Profile Perfection: Crafting a Sales-Optimised LinkedIn Profile

LinkedIn Profile

Why is a convincing LinkedIn profile important? A compelling LinkedIn profile serves as your digital business card in the professional world, offering a concise yet comprehensive overview of your skills, experience, and aspirations. You can give others an overview of yourself and the most important points why they should do business with you. Whenever you […]

Creating Lasting Impressions: Strategies for Effective Client Onboarding

Creating Lasting Impressions: Strategies for Effective Client Onboarding

Why Client Onboarding Processes Are Essential Developing strong, long-term relationships with new clients begins with the client onboarding process. A well-designed onboarding process ensures that clients have a seamless introduction to a company’s products or services, resulting in a positive first experience. There is more to it than just paperwork. It entails clear communication of […]

Navigating Finances: Accounting Essentials for the Self-Employed

Navigating Finances: Accounting Essentials for the Self-Employed

What is a sole trader and how is the self-employed accounting process conducted? A sole trader, also known as a sole proprietor, is an individual who owns and operates a business on their own. The sole proprietor is fully responsible for their own business, its profits, its liabilities and the annual tax bill, as opposed […]

Choosing the Right Client Management System: A Guide for Businesses

Choosing the Right Client Management System: A Guide for Businesses

What is a Client Management System? Client Management Systems (CMS) are specialised software tools that help businesses manage their interactions with clients and customers. Information about customers, such as contact information, communication histories, purchase records, and preferences, is stored in a centralised location. CMS platforms enable businesses to streamline their sales, marketing, and customer support […]

Mastering the Fundamentals: A Guide to the Basics of Successful Business Management

A Guide to the Basics of Successful Business Management

How to start a small business The process of starting a new business, including online ventures, begins with a solid idea and market research. Prepare a detailed business plan outlining your goals, target audience, and financial projections. Register your online business, obtain the necessary licences, and establish a dedicated virtual workspace. It is important to […]