Forget spray-and-pray outreach. The co-CEO who built a $100M+ gifting platform says personalization at scale is the future of B2B sales.
Here are hacks how Sendoso‘s Kris Rudeegraap crushed early-stage GTM:
1. Advisor Army: Built a network of 100+ industry leaders as advisors. Offered small equity, asked for intros + advice. Result? Warm leads + insider knowledge.
2. Conference Hack: Invested heavily in field events from day 1. Sat next to established players, used as outreach hooks. ROI? Consistently positive, even at seed stage.
3. Partner Co-Selling: Created simple integrations with bigger fish (Outreach, HubSpot). Split event costs, leveraged their lists. Instant credibility boost.
4. Customer Roadshows: Annual CEO visits to all customers. Built relationships that survived job changes, created evangelists.
5. Weekly Ideathons: Company-wide gift idea competitions. Dogfooded their own product, sparked creativity, fueled sales strategies.
Bonus: Tech stack they swear by: Clay (data enrichment), Octave (personalization), OpenAI (content), Gong (call intelligence).
