Copywriting and the Art of a Compelling B2B Email Sequence

1. Introduction In an era of digital sales and lead generation, creating email sequences that are effective is more critical than ever. Effective copywriting can transform your email marketing from merely informational or sales-y to genuinely compelling, driving engagement, conversions, and ultimately, business growth. 2. The importance of a well-crafted B2B email sequence Well-crafted B2B […]

Navigator’s Edge: How to get the most out of Linkedin Sales Navigator

LinkedIn Sales Navigator Tutorial

1. Introduction Leveraging powerful sales tools such as LinkedIn Sales Navigator can be a game-changer for sales professionals in sales and marketing teams of today’s competitive B2B sector. As a robust platform designed for advanced sales prospecting, LinkedIn Sales Navigator provides a variety of features that, when used correctly, can significantly streamline the lead generation […]

How to write a Sales Script: Crafting the Perfect Structure for a Setter Call

Setter call

Understanding Setter Calls Setter calls play a pivotal role in the sales process of digital B2B processes. Executed by a sales representative, a setter call is a sales call that includes successful lead qualification, gathering essential information, and paving the way for conversion. This initial interaction guided by the sales rep serves as the foundation […]

Sales Savvy: Proven Tips to Elevate Your B2B Sales Game

sales reps

Understanding the B2B landscape Typical B2B sales types In the world of B2B sales understanding the various types of sales approaches is crucial for tailoring strategies to different market segments. One common type is “Solution Selling,” where the focus is on solving a specific problem faced by your client. This approach requires a deep understanding […]

Mastering cold emailing in B2B sales: Strategies and tools for effective outreach

1. Cold Email essentials 1.1 What is cold emailing outreach? Cold email outreach is a strategic method of initiating business relationships without prior contact. This approach involves sending personalised, targeted email messages to potential clients or partners who have not previously interacted with your business. The key aim is to introduce your high-value service, showcasing […]

Convo Control: LinkedIn conversion tracking with Lead Lists for Maximum Efficiency


How to track conversions with a LinkedIn lead lists Track your conversation through your funnel at the different points of the lead lists. For the different steps of the funnel, there are different metrics to check (as also seen in the LInkedIn Sales Navigator List below): 1. Connection request LinkedIn conversion tracking begins with efficiently […]

Profit Pinnacle: Maximising revenue with upselling, cross-selling, and add-ons

Upselling, cross-selling, add-ons

1. Upselling 1.1 What is upselling? Upselling is a sales strategy where businesses encourage customers to purchase higher-end products or upgrades, in an attempt to make a more profitable sale. It involves suggesting premium versions, additional features, or complementary items, thereby increasing the overall transaction value. Upselling focuses on enhancing the same product or service. […]

Close a Sale: Unravelling the Structure of a Power-Packed Closer Call

Closer Call

What is a Closer Call process and why is it important? The Closer Call process is one of the common sales closing techniques and a crucial strategy, particularly in the realm of Business-to-Business (B2B) transactions, where complex deals and long-term partnerships often require careful handling in the final stages. In the B2B context, the process […]

Profile Perfection: Crafting a Sales-Optimised LinkedIn Profile

LinkedIn Profile

Why is a convincing LinkedIn profile important? A compelling LinkedIn profile serves as your digital business card in the professional world, offering a concise yet comprehensive overview of your skills, experience, and aspirations. You can give others an overview of yourself and the most important points why they should do business with you. Whenever you […]

The Art of Social Selling: Tips for Maximising Your LinkedIn Social Selling Index

Social Selling Index

LinkedIn’s Social Selling Index Metrics LinkedIn’s Social Selling Index (SSI) metric is a valuable tool for professionals and businesses seeking to maximise their presence and engagement on the platform. The purpose of this metric is to assess a user’s effectiveness in using LinkedIn as part of a social selling strategy. With four key elements – […]